Soaked in, Flesh - a launch event for Flesh magazine’s second issue. Flesh, is a publication showcasing young creative directional work, providing an opportunity for collaboration. With an aesthetic that challenges the typical norm of editorial design, we developed an interdisciplinary, conceptual approach that was articulated by a variety of physical and digital touch-points. These dealt with themes correlating to flesh, utilising meat and dairy products to enhance texture and tones. Fabricating data to shock, stimulate and provoke the viewer. Various touch-points consisted of posters, invitations, ID badges, gifts and videos matched with meat market soundscapes for social media content. This concluding in an installation/ networking event at Protein studios.